During my recent stay at SAii Phi Phi Island Village Resort, while working on their brand video, I discovered an ingenious eco-friendly practice. The condensed water from air conditioners, typically discarded, was repurposed to wash the sand off guests' feet after they returned from the beach to their villas. I thought that this practice might be the answer to one of the biggest hospitality marketing questions of recent years.
SAii Phi Phi Island Village Resort(Thailand)
How do you set your hospitality brand apart in a world where luxury amenities and impeccable service are becoming the norm?
The answer lies not in the thread count of your sheets but in the story you weave about your commitment to the world beyond your hotel walls. Corporate Social Responsibility (CSR) in the hospitality industry is becoming a philosophy that's reshaping the way hotels, resorts, and restaurants operate. But how to create that enticement that would encourage guests to select your brand based on your ethical stance? The key is in telling a story that engages and inspires people to want to make that story theirs.
Anantara Golden Triangle Elephant Camp & Resort (Thailand)
From promoting elephant welfare to funding anti-poaching efforts, the most forward-thinking establishments are reimagining their entire operations through an environmental lens, creating a narrative of sustainability that is an immersive and emotional experience in itself.
Cardamom Tented Camp (Cambodia)
Community Engagement
Today's hospitality brands are distinguishing themselves by attending to the needs of their local communities. This isn't about one-off charity events or token donations. It's about creating a symbiotic relationship that benefits both the business and its neighbors.
Royal Livingstone by Anantara (Zambia)
From sourcing produce from local farmers to providing job training for underprivileged youth, community engagement in hospitality is taking on new dimensions. It's a story that resonates with guests who want their travel choices to have a positive impact.
Anantara Peace Haven Tangalle Resort(Sri Lanka)
The Human Touch
In the grand narrative of hospitality CSR, the staff are not merely supporting characters but the stars of the show. Today's hospitality workers are being empowered to deliver exceptional service through ethical labor practices and robust well-being programs. This isn't just about fair wages and reasonable hours.
It's about creating a work environment that nurtures growth and celebrates diversity. When employees feel valued and supported, their enthusiasm becomes contagious, infecting guests with a sense of genuine warmth and care.
Showcasing CSR Through Video
CSR in hospitality is a multifaceted story, one that deserves to be told with creativity and flair. And what better way to communicate such a story than through a video that will transform your property into an accessible yet responsible location where making a positive impact happens every day.
It's about capturing the essence of your CSR efforts, the passion of your staff, and the tangible difference you're making.
If you have any questions about how to turn your CSR story into a box office hit just contact us and we’ll be happy to help!
P.S. All the photo and video content used in this post was created by our team while working on various CSR projects.
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